Generate Qualified Leads
The focal point of any effective web strategy is generating more quality leads and increasing sales. More traffic to your website doesn't guarantee sales, especially in industrial manufacturing. This is why online conversion is an essential component of ensuring your web strategy meets your business objectives.
Conversion is your website's ability to engage prospects and customers visiting your website and have them take a positive action. These actions include sending an email to a colleague, sending a request for information, downloading a CAD drawing or spec sheet, and even buying online. If you implement the right conversion strategies, complete with tools to help visitors find what they need and take action, you will have a greater chance of turning your site visitors into customers.
Thomas recognizes that delivering quality content and wrapping that content in a dynamic, interactive user experience that leads prospects and customers down the buying process is an essential component of a complete web strategy. That's why Thomas Web Solutions continues to develop and refine our core technology platform, the Navigator Platform, with a key focus on conversion optimization.
Find out how an effective Conversion Optimization strategy can help industrial buyers find you on the web.